Build a Rock Solid Employer Corporate Brand with your Living Logo™

Every Company has an Employee Living Logo™ on LinkedIn – is your company’s recruitment brand rock solid?  When you have a strong Employee Living Logo™, you have an indestructible recruitment brand. 

Top Talent and Next-Gen Leaders flock to you. They are loyal to you, and your brand has enough built-in trust to withstand scrutiny

EVERYTHING YOUR EMPLOYEES POST IS BEING EVALUATED BY
TOP TALENT AND NEXT GEN LEADERS!

BUT, if you have a weak Employee Living Logo™, then it’s hard to stand out from the crowd.  You’ll struggle to attract and keep Top Talent and Next-Gen Leaders. The real brand of any company is simply the sum of the reputations of their senior leaders and their employees.

Yet surprisingly, most Companies have virtually no strategy, intention or process to shape their Employee Living Logo™ Online Reputation. Because of that, they lose Top Talent, lose Next-Gen Leaders, fail to keep employees engaged, and lose the trust of the professional community as they are evaluated by candidates as a Professional Brand Risk

A staggering 80% of Executive and Employee activity on LinkedIn may cause Corporate Brand harm in attracting and retaining Top Talent and Next-Gen Leaders.

Tracy Levine, CEO, Advantage Talent, Inc. Tweet
Happy Employees

The single most valuable asset for attracting and retaining Top Talent and Next-Gen Leaders is your company’s Employee Living Logo™.

Our Living Logo™ Services

Living Logo™ Identification

We evaluate whether the LinkedIn profiles, posts, pictures, likes, and shares of your Executive Leaders and other Employees are creating a brand risk for your recruiting and retention.

Living Logo™ Optimization

Learn what top Talent is really looking for when reviewing your Company's Living Logo™. We teach Corporate Leaders and Employees how to create rock solid Professional brands.

The Research Behind the Living Logo™ Solution

We interviewed over 2,500 candidates who have high in-demand skills.  We asked the following questions:

  • Where do you go to find out more about a potential employer?
  • What would keep you from interviewing with a company?
  • What would keep you from accepting a job offer from a company?

The answers to, “Where do you go to find out more about a potential employer?” were eye opening!

GenX and Boomers were more likely to talk to people in their personal network first, then look at GlassDoor Reviews when researching a company.  They went to GlassDoor to understand how the CEO was viewed by the employees.  The more Senior the Professional, the greater their interest in understanding the CEO.  

Over 70% of Top Talent GenX and Boomers checked out employee LinkedIn profiles if offered an interview with a company.  The employee LinkedIn profiles did influence their feelings about the opportunity and the company.

There is a generational divide.

Millennial and GenZ Top Talent lived up to their ‘Google It’ reputation.  While this group also talked to people in their personal network, they gave more weight to the information found online.  Over 90% of Millennial and GenZ Top Talent candidates looked at employee LinkedIn Profiles first.  Some looked at Glassdoor but it was not reviewed as often by candidates in this group.

Negative Glassdoor reviews did shape opinion if the corporation had weak LinkedIn Employee Profiles.  If the LinkedIn employee profiles presented something different they were more likely to dismiss the Glassdoor information. 

The best practice is to have a great Living Logo™ and great GlassDoor Reviews.

An out of touch, weak Employee Living Logo™ is infinitely more damaging than a poor Glassdoor review.

Tracy Levine, CEO, Advantage Talent, Inc. Tweet

Build a Rock Solid Employer Corporate Brand with your Living Logo™

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Living Logo™ Identification

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Living Logo™ Optimization

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