What should Employers be branding?
Your culture is your brand. We help Employers create a brand that transforms careers.
Employees are looking to join companies that give value first. Your culture must foster engagement and stakeholder success for both the Employer and the Employee. We help you create an Give Value First Culture™ which creates a rock solid brand that ensures your status as a top talent magnet.
Employers need to brand what matters – a Give Value First Culture™!
What is a give Value First Culture?
The first rule for selling any product is to give value first. Brand loyalty is created when the customer gets a high quality product and a trusted product. Your employees are your customers.
A Give Value First Culture improves careers.
Employees and top prospects now want to work for companies that will add value to their professional brands and careers. Engaging employees is all about your ability as an employer to give value first.
Improve your Culture. Improve your Employer Brand.
Get the Talent You Want
You know the Top Talent you WISH were your loyal employees. The main reason Top Talent is not loyal to you or trying to join your company is that another company has a better culture to offer them.
Give Career Value
You build brand loyalty by investing in your employees. This includes supporting them through training and education that helps them develop new skills for a rapidly changing world. Get them the resources they need to Future-proof their careers.
Systems Leaders Change Worlds
It takes Systems Leaders to create a Give Value First Culture™.
“Systems Leadership is a set of skills and capacities that any individual or organization can use to catalyze, enable and support the process of systems-level change.” (Harvard Kennedy School, Corporate Responsibility)
“System Leaders apply an unusual combination of skills and attributes to mobilize large-scale action for systems change.
Like many leaders, they tend to be smart, ambitious visionaries with strong skills in management and execution. Unlike traditional leaders, they are often humble, good listeners, and skilled facilitators who can successfully engage stakeholders with highly divergent priorities and perspectives.
System Leaders see their role as catalysing, enabling and supporting widespread action – rather than occupying the spotlight themselves.” (World Economic Forum)
The Best Experience for all Stakeholders is a Give Value First Culture™
Build A Give Value First Culture™
We help corporate America improve employee engagement and branding to recruit and retain top talent.
Our proprietary process will help give you clarity on actionable next steps you need to build a Give Value First Culture™.
Our customized process will empower you to create a unique and winning culture. It will enable you to conquer talent engagement, dominate your space for attracting Top Talent and Next-Gen Leaders, positively impact your employees and help them create future-proof careers. You will create a culture where all stakeholders win.
Living Logo™ Identification – Phase 1
The Corporate Living Logo™ cannot be outsourced to a Social Media Department or to the Marketing Department. Top Talent only responds to transparent and authentic employee social media profiles. Every company has a Living Logo™. We use technology to analyze your Living Logo™ to determine whether your employees’ LinkedIn Profiles reveal employees that are Brand Ambassadors, Brand Neutral, or Brand Detractors.
Based on analysis and identification of your current Living Logo™, we help you create a simple and customized plan that is a win for employees and the employer. We help you multiply trust in your culture and brand!
Living Logo™ Optimization – Phase 2
WHY? A Give Value First Culture™ cannot be faked. The lack of a Give Value First Culture™ cannot be ‘marketed away.’
Your employee profiles create transparency into your company culture. LinkedIn allows candidates to use data, not rumor or marketing campaigns, to judge a company’s commitment to making sure the employee-employer relationship is a win for both stakeholders.
Future employees are reviewing Linkedin profiles of Executives and Team Members to determine whether to apply to jobs, to accept interviews, or to accept offers. A company’s Living Logo™ determines a company’s competitiveness in the talent market.
Candidates can see if you have authoritative and self-absorbed leaders. They can tell if you don’t have diversity and inclusion. They can tell if there is a retention issue in a division or company-wide. Most importantly, they can tell if the company culture is one where all stakeholders win, the employee and the employer.
Your employee profiles are being put under a magnifying glass by candidates. We work with you to create a rock-solid employer brand that withstands scrutiny!
Give Value First Culture™ Creation – Phase 3
“We share a fundamental commitment to all of our stakeholders… we commit to investing in our employees.”
Imagine creating a culture that aligns with the 181 CEOs from the top corporations in America who are the members of the Business Roundtable and signed the commitment. Develop a customized action plan to create a culture that reduces the expense of disengaged employees, multiplies opportunities to attract Top Talent, and increases productivity and growth. The Give Value First Culture™ framework allows you to align your plan with your resources and your company’s structure.
Give Value First Culture™ Maximization – Phase 4
A Give Value First Culture™ depends on Systems Leaders that are skilled facilitators who can successfully engage stakeholders with highly divergent priorities and perspectives.
We train Systems Leaders who create and execute on a Give Value First Culture™. Leaders learn the skills needed to develop S.M.A.R.T. Goals that create alignment with Fostering Engagement and Stakeholder success for the Employer and the Employee.
Living Logo Services™
How to Get Top Talent To Say “YES” to You
Rock Solid Employer Brands are a Competitive Advantage!
Living Logo™ Identification
Every Employee is an Authentic Brand Ambassador.
Living Logo™ Optimization
Learn how to build trust with Top Talent, Employees, Clients and Customers.
Give Value First Culture™ Services
Give Value First Culture™ Creation
You do not have to guess what will work with your Employees. We use data to give you insights on how to use your resources to achieve better culture outcomes.
Systems Leaders Coaching
Make your Give Value First Culture™ a reality. 1-on-1 coaching on how to be a Systems Leader and how to Lead in the era of ‘superjobs’.